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Bike Week BlogCycling Through the Ages!2nd May 2012Bike Week has a long history all the way back to the 1920s. Bike Week really came to the public’s attention in 1975 when Friends of the Earth and British Cycling Bureau organised a National Bike Week – a 3,000 strong rally at London’s County Hall ending with a Cycling Manifesto being handed in to 10 Downing Street.
Friends of the Earth helped to coordinate the early events, with a little help from their friends, the Bicycle Association. In the 80s Hovis National Bike Week took centre stage. Following the end of the Hovis sponsorship, Halfords came on board for a year as sponsor. Bike Week was then funded wholly from within the cycling organisations, in particular, CTC, who have a long term partnership with Bike Week, running exciting events year in and year out. Bike Week was fortunate to obtain funding from UK government 2003, enabling it to do much more. Agencies, Limelight Sports and Forster, were brought in to give Bike Week a new direction. Both were chosen for their sheer excellence in organising and promoting national sports events! Limelight’s ability to redefine sport teamed with Forster’s experience in effective engagement and positive change, have come together to make this a very successful partnership. So there you have it– Bike Week is more than a random week of fun filled cycling. In fact, it is a national event that has seen many twists and turns. Here’s to making Bike Week 2012 a historic event! Andre Curtis Bike Week secretary |
